Established in 1923 by Late Sh. Raja Ram in a small town of Amritsar in India. He successfully extended its operations in North India, was leading importer and distributor of auto parts in pre-industrialization era of India, has been associated only with blue-chip corporate. Over the years, this name has become synonym to genuine, honest, ethical business dealing in this region based in the city of Jalandhar in Province of Punjab in India. With the third generation entering in to the business in the year 2004, they have taken business to new heights by diversifying into various sectors like electronics, ferrous and non-ferrous scrap, cement, real estate, electrical LV, MV and HV switchgears, automobiles apart from traditional field of auto components. The company is fast spreading its arms across the globe having its associate concern offices in Nigeria, UAE and Sweden and has targeted to have associates in Australia, US, and Brazil in very near future.